Focus On ROI, Not Cost: The Real Key to Data Value

I've always been an advocate for data leaders to have cost awareness when building and growing their data platforms. However, my podcast with Marcia Stipanich Martins has opened me to a new perspective: cost itself is not the key—ROI is. When data leaders maintain a clear and concrete view of their product ROIs, they don't need to stress about high costs or exceeding budgets.

I'll quickly set the stage, now let's hear it from the pro: